Product Features
Break Through to a Higher Level of Learning with the all new MyMarketingLab. MyMarketingLab now allows you to assess your students at every level of learning. Check out our new features below.
Customized Study Plan
Before students move on to application and analysis of marketing ideas, they need to master the basics. The study plan tests their understanding of the basic concepts in the chapter, by learning outcome, and creates a customized study plan for students based on what topics they mastered and what they need more help on. For remediation, students have access to a variety of study aids like interactive lectures, flashcards, ebook content, and quick self-checks.
Video Exercises
Students can view the videos related to the video case studies in the textbook, which highlight exciting companies students can relate to. Each video is accompanied by a quiz to test the students’ understanding of what they just watched.
The videos can be watched full screen through MyMarketingLab, so they can easily be used in class time as well.
Decision-Making Minisimulations
Our branching, decision-making simulations allow you to assess your students’ critical thinking skills. Students are placed in realistic business situations and asked to make a series of decisions, based on information they are given. The simulations are branching, so each decision the student makes determines the direction the scenario goes, allowing students to see the consequences of their decisions. These simulations are graded and students receive detailed feedback about each decision they made, and why it was a good or bad decision.
The Writing Space
Our new Writing Space allows you to assess your student’s writing and analytical skills much more easily. Our Auto-Graded writing assignments utilize Pearson’s Intelligent Essay Assessor to grade prebuilt writing prompts not only for spelling and grammar but also for content. Pearson’s IEA goes beyond a basic key word or phrase search and understand the English language.
Our Assisted-Graded writing assignments cut down grading time by streamlining the grading process. The Writing Space allows students to submit assignments through MyMarketingLab; it allows you easy grading with prebuilt rubrics; and allows you to make inline comments and correction that can be returned to the students all through MyMarketingLab.
Performance Reporting
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Along with a fully functional gradebook, our Performance Reporting tab gives you a visual snapshot of how your students are performing overall, by assignment, or by objective. It allows you to instantly see who you top and bottom performers are, and how each student is performing versus the class average.
eText
MyMarketinglab includes a complete eText that allows students to highlight, search, and take notes as they read online.
Also available on the iPad and Android! Click here to access your Pearson eText app for the iPad and Android.
