Product Features
Customized Study Plan
MyMarketingLab gives students the opportunity to test themselves on key concepts and skills, track their own progress through the course, and access personalized Study Plan activities.
The customized Study Plan—with complete remediation activities—is generated based on students’ results of a pretest. Study Plans tag incorrect questions from the pretest to the appropriate textbook learning objective, helping students focus on the topics they need help with. Personalized Study Plan activities may include flash cards, eBook reading assignments, and video cases.
After students complete the remediation activities, they take a posttest to see the concepts they’ve mastered or the areas where they may need extra help.
MyMarketingLab then reports the Study Plan results to the instructor. Based on these reports, the instructor can adapt course material to suit the needs of individual students or the entire class.
Interactive Lectures
Tied to each objective in the chapter, Interactive Lessons are designed for learners who benefit from a more visual and interactive approach. These lessons walk students through the chapter concepts, and provide questions and answers to check their understanding. Â Â
Video Libraries
See the concepts in action with MyMarketingLab robust selection of videos that get students engaged in the concepts. Videos are accompanied by a set of discussion questions, activities, and/or case study assignments. The videos are customized to match the text objectives and are presented in a condensed format so instructors can show them in class or assign them as homework within MyMarketingLab.
Current Events
Put the spotlight on course currency with BizTube videos, which feature breaking business news and scenarios pertinent to the topics covered in the course. Each video also has a pre-built assessment quiz.
eText
MyMarketingLab includes a complete eText that allows students to highlight, search, and take notes as they read online.
Now also available on the iPad! Click here to access your Pearson eText app for the iPad.
Tied to AASCB Guidelines
Organized by chapter and/or learning objective, each of the over 2,000 objective-based questions are tagged to AACSB recommended learning experiences. Tagged questions enable instructors to measure student comprehension of course content that aligns with AACSB guidelines. Tags include: Communication, Analytic Skills, Ethical Reasoning, Use of Information Technology, Multicultural and Diversity, and Reflective Thinking.
Online Assignments, Tests, Quizzes
Instructors can easily create homework assignments, quizzes, or tests, and add them to the MyMarketingLab course. Instructors can use questions from the test bank or upload their own questions. Assignment and calendar tools allow instructors to assign content items for specific dates and keep track of students’ schedules.
iQuizzes
iQuizzes work on any color screen iPod and are comprised of a sequence of quiz questions specifically created for the iPod screen. These quiz questions are arranged into a folder that can be easily added via iTunes.
Fully Functioning Gradebook
A full-functioning Gradebook allows instructors to manage all of the course grades in one place. Instructors can import/export from popular learning management systems, manipulate and modify individual student grades, and calculate final grades.
Advanced Reporting
With MyMarketingLab advanced reporting capabilities, instructors can run a number of activity reports for single or multiple students, assignments, and sections. Additional reports include frequency analysis reports, Study Plan reports, and certificates of completion. All reports can be customized, exported, and saved to the My Reports section for easy access.
Built-in Communication
MyMarketingLab offers a complete email and announcement functionality so instructors can communicate with one student, a specific section, or the entire course roster. Instructors and students can also stay connected with the chat functionality.
Administrative Features, Customization and Course Management
Powerful program administrator features allow administrators to create and manage course templates, course sections, and all of the course’s users, including students. MyMarketingLab also allows administrators the ability to assign access/permission to instructors and teaching assistants.
Self-Study Tools
Self-Study Quizzes and Interactive Exercises assess students’ understanding of chapter objectives in an engaging format. Multiple learning aids, such as videos, flashcards, and audio study guides, provide students with the practice they need to master the material.