Books Available
If you are interested in using MyMarketingLab with any of these texts, contact your Pearson representative.
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- Marketing: An Introduction, 11/e
- ©2013 • ISBN-13: 9780132744034
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- Integrated Advertising, Promotion and Marketing Communications 6/e
- ©2014 • ISBN-13: 9780133126242
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- Principles of Marketing 15/e
- ©2014 • ISBN-13: 9780133084047
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- Marketing Management, 14/e
- ©2012 • ISBN-13: 9780132102926
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- Marketing: Defined, Explained, Applied, 2/e
- ©2012 • ISBN-13: 9780132177153
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- Selling Today, 12/e
- ©2012 • ISBN-13: 9780132109864
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- Advertising & IMC: Principles and Practice, 9/e
- ©2012 • ISBN-13: 9780132163644
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- Marketing: Real People, Real Choices, 7/e
- ©2012 • ISBN-13: 9780132176842
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- Consumer Behavior, 10/e
- ©2013 • ISBN-13: 9780132671842
